Marketing Specialist – Retail & Events - Schaumburg, IL (Hybrid)
Cedar Electronics
Job Description
Working closely with the Channel Marketing Manager and sales account directors, you will be responsible for overseeing all aspects of marketing campaigns, promotions, partner events, and trade shows, focusing on specific sales and marketing channels. As the ideal candidate for this role, you possess exceptional organization and planning skills, and are a self-starter who is not afraid to ask questions to help drive decisions using data. You are an excellent collaborator who can also work independently, and have an eye for detail to ensure that all aspects of the project are correct.
In this role, you will oversee the development of presentations, coordinate tasks for retail displays, collateral, and signage, and manage logistics and execution for events. You will also have the opportunity to assist with new product launches and ongoing marketing campaigns, update and maintain campaign reporting, and act as the project manager to document and follow-up on team meeting decisions and action items.
Join the Cedar family and take your career to the next level as you help us drive growth and success for our brands across a variety of exciting sales and marketing channels.
Job Duties and Responsibilities
- Work with the marketing team, sales account managers, and external partners to help develop and implement channel-specific marketing programs, campaigns, and advertising programs.
- Act as the liaison with the sales team and retail reps to explore opportunities and execute retail promotions that are consistent with overall marketing campaigns while catering to specific channel platforms and audiences.
- Work with the Channel Marketing Manager to create, proofread, and maintain consistent messaging and copy for channel-specific sales tools and collateral across all retail channels.
- Participate in the planning, execution, and recap of national and regional channel tradeshows, sales presentations, and industry events.
- Contribute to the successful execution of new product launches, ongoing marketing campaigns, and retail promotions including content development, POP/merchandising ideation and procurement, sales collateral and training, and other related activities.
- Document decisions and action items and ensure regular follow-up with marketing team meetings for updates on projects, timelines, and other relevant activities.
Required Qualifications
Education
- A degree in marketing, communications, or another closely related field
Work Experience
- 2-3 years of channel marketing and/or events marketing experience
Knowledge and Skills
- Understanding of marketing strategy and tactics, including experience with in-store merchandising/displays
- Direct experience and expertise with managing or assisting with events and tradeshows
- Superior organizational and time management skills to prioritize projects/tasks, work independently and with multiple stakeholders, and consistently follow-up on next steps
- Proven ability to manage projects closely and ensure proper communication, collaboration, and alignment
- Effective working skills of Word, Excel, PowerPoint, Outlook, Teams
- Excellent written and verbal communication skills in English
- Project management and event management experience a plus
Personal Attributes
- Excellent communication skills with sales team, customers, support teams, and leadership teams
- Ability to act both independently and in a team, making sure channels are represented in all group marketing discussions
- Efficient, organized, and able to juggle various tasks and changing priorities
- Pro-active, self-motivated, willing to take on new challenges and learn
- Contributes to a culture of high performance and mutual support, fostering collaboration across the organization
About Cedar Electronics.
Cedar Electronics is a company on the rise, fueled by the amazing people who love what we do. In fact, the #1 reason given for what our teams like best is the people. Cedar is the parent company to 2 legendary brands, Cobra and Escort Radar, and our products have been helping people drive smarter and safer for over 50 years. If you’re looking for the opportunity where you can be passionate about success, grow your skillset, and want to work with smart, friendly people, then we’d love to meet you.